Your marketing strategies are important for gaining and retaining new customers. If you use mail as part of your overall marketing strategy, Valley Print Logistics can provide you with an outstanding range of services that will help you save time and money. We specialize in direct mailing services across the US, working hand in hand with our clients offering data management, as well as direct mail services that add value to your marketing campaigns. If you are looking for a direct mail solution that supports the way that you work, look no further than the team at Valley Print Logistics.
With over 150 years of combined experience, you can trust our team to handle even your most complex mailings with ease. We’ll get you the best possible postage discounts, and you’ll also save money and stress by eliminating postal regulation errors.
Whether you need to send out 200 mail pieces or 2 million, you can count on superior attention to detail and personal service all through the process.
54% of people surveyed tried a new product or business in a six-month period in 2020 because they received a mailpiece.1
Research shows that mail is one of the most effective ways to personally connect with customers,2 and nobody knows mail like USPS. See how mail can help drive your business forward by filling out the form below.
Lettershop & Mailing Services Include:
Presorting: Get the best possible postal savings available from the USPS by having us presort your mailing list.
Variable Data Printing (VDP): Would you be more likely to open a mail piece with your name on it, or just “current resident?” Personalization is the key to increasing response, and VDP makes the process easier. We offer full VDP services including full color and black-and-white printing of envelopes, letters, postcards and self mailers.
USPS Full-Service Intelligent Mail®: The Intelligent Mail® barcode is a 65-bar Postal Service™ barcode that allows you to participate in multiple Postal Service programs at the same time. By using it on your mail pieces, you receive better postage rates plus improved deliverability and tracking. We can apply this barcode to your mail pieces so you reap these benefits.
Inkjetting: Also called direct imprinting, the address is sprayed directly onto mail pieces such as envelopes, newsletters, postcards, catalogs and booklets. We can print on coated stock, enamel and other “special” substrates, too.
Folding: If you’re ever tried to fold a multiple page letter by hand, you know how tricky it can be to do it evenly. With our folding equipment, your multi-page mail pieces will fit in the envelopes properly and look crisp and professional.
Inserting: We can insert multiple pieces into envelopes of all sizes—from 6 ¾” up to 10×13″ booklets or catalog envelopes, plus any size of “crystal clear” envelopes. We can match the name on the letter or insert to the name on the outside of the envelope for enhanced personalization of your direct mail piece.
Tabbing: Do you need to send out folded mailers or booklets? Postal regulations require that these materials ha
Mailing List Services
Maximize your ROI by getting your mail piece into the right hands.
Whether you are planning to mail to your existing list of customers or want to reach new customers, Valley Print Logistics list experts can help maximize your mailing potential. We can make sure your existing database is both deliverable and presorted properly to maximize postage discounts offered by the USPS.
Targeted Mailing Lists/List Rental
Our mailing lists are regularly run through stringent cleansing methods to ensure accuracy and maximum deliverability to your targeted market. If this is your first time trying direct mail marketing, we can help you every step of the way. Our team has years of experience in the list industry and has worked with a wide variety of businesses.
Types of Targeted Mailing Lists Include:
Resident / Occuname: Resident lists are saturation lists, targeting every single family home, apartment and business in the vicinity of your business. We can run a radius report by distance, quantity, drive time and/or drive time quantity to target routes closest and with easiest access to your business. We can provide carrier route maps showing where your customers live. An “occuname” list is a resident list that has names where available.
Consumer Lists: These mailing lists contain names and can be targeted by location, income, home value, gender, married/single, homeowner, housing type, length of residence, presence and ages of children in the home, hobbies and interests, buying activities, life stages, net worth and many other selections. Telephone numbers and email addresses where available can also be purchased. Emails can be appended to your database.
Business Lists: These can be targeted geographically by radius, state, county, city, ZIP code, or carrier routes, for example. Demographic selections like SIC codes, employee size, sales volume, year started, titles, contact names, phone numbers, women-owned, square footage, franchise or headquarters and other selections are available to ensure your mailing reaches the right person.
Mailing List Maintenance
Ensure the best deliverability for the lowest postage rates available by letting us clean up and maintain your mailing list. Here are some of the mailing list maintenance actions we can perform for you:
- NCOA Move Update Compliance
- Removal of duplicate records
- Encode and standardize addresses:
- CASS certification
- Append St, Cir, Ct, Ave, Rd, etc to street addresses
- Add Zip+4 ,
- Intelligent Mail® barcodes
- Repair “bad” addresses
- Append sequential numbers to records